Sener's corporate identity is evolving

28/11/2022 (International)
Sener's corporate identity is evolving
  • The Sener engineering and technology group, a benchmark in the aerospace, infrastructure, energy and marine engineering sectors, is evolving its brand with the clear aim of continuing to offer solutions to the most complex challenges of clients and society.
  • This is the first time since the company was founded in 1956 that its logo has been updated, becoming more flexible with a design that leaves capital letters behind to take on a softer, more restrained and modern look.

Sener, the group that is today an international benchmark in the engineering and technology sector, presented its new logo on Monday 28th, an evolution from the previous one. This new logo offers a renewed image for its innovative and reliable solutions, while staying true to its tradition.

The new design maintains some elements from the previous one, such as the corporate color and the four elements, representing its traditional areas of activity - aerospace, infrastructure, energy and marine - which in recent years have been joined by other areas, such as digital and diagnostics.

The main differences compared to the previous logo are basically the loss of the boxes that framed both the symbols and the brand, as well as the change in the graphic design, which discards capital letters; the use of lowercase letters allows for a softer, more flexible and restrained font.

This is the first time that Sener has opted to redesign its logo since its founding in 1956. It is an adaptation of its foundational logo, which gives continuity to a brand that has 66 years of history and is a symbol of innovation and reliability. This renewed logo will be used to represent the entire Sener Group, which maintains the same purpose of continuing to provide innovative and sustainable solutions to its clients and society in general.

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